Digital Marketing is any and all marketing that rely on electronic devices, and in extension, the internet. It’s the group of activities that a company (or individual) performs online to attract new business opportunities, create relationships, and develop a brand identity.
The internet is a beautiful place packed to the brim with information and cat videos.
The sheer size and scale of the internet are immense and almost incomprehensible. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true.
On a single platform, companies can connect with millions of people. They can communicate and share their messages effectively.
Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing.
Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events.
As much as you may not want to believe them, people overhyping the effectiveness of Digital Marketing are often right.
If you have been hesitant about using Digital Marketing, it can be overwhelming. This post will help you slide right into the scene.
This guide will go over:
What is Digital Marketing?
The Importance of Digital Marketing
What is Digital Marketing?
Digital Marketing is any and all marketing efforts that rely on electronic devices, and in extension, the internet.
It’s the group of activities that a company or individual performs online. These activities attract new business opportunities, create relationships, and develop a brand identity.
Digital Marketing is very diverse and versatile.
The sheer amount of tools, data, and channels available on the internet creates opportunities for marketers to deliver effective content to specific people, through personalization.
Are you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow?
Well, Digital Marketing strategies like using emails or ads in specific social media groups can attract a very niche audience. They deliver a tailored message based on their specific interests.
Are you looking forward to advertising your company to a mass market, garnering massive appeal and brand awareness?
Video ads and regular ads on social media applications and search engines should put your brand in front of millions of people.
Regardless of your audience type or how niche your product may be, you can easily find the public you want.
The Importance of Digital Marketing
By now, it might seem impossible that the number of global internet users is still steadily climbing, but that’s exactly what’s happening. According to recent research, there were approximately 5.3 billion web users worldwide in 2022.
That represents 66% of the global population. And, of course, those numbers have only continued to rise since and will do so into the future as more and more people get online.
Those statistics combined with the way the internet has already changed how people shop make digital marketing more essential than ever.
Successful marketing today involves reaching your target audience where they live and at the right times. Your customers are spending increasing amounts of time on social media, searching for information on search engines, and just being online in general.
That said, online digital marketing isn’t just a good idea anymore. It’s an essential part of any comprehensive marketing strategy. Because without it, it’s just about guaranteed that you’re missing out on valuable business.
Why Your Company Needs Digital Marketing
Not all the people that have told you that Digital Marketing is the greatest thing since sliced bread are wrong.
A single place where you can have access to unlimited information leads, and potential customers is an offer that no one should look over.
If you are not utilizing Digital Marketing, you are giving up on an incredibly lucrative marketing space.
That said, the most important reason why your company needs to use Digital Marketing is simple: the Internet.